Transcription of Unit-1 Strategic Management: An Overview
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Unit-1 Strategic Management: An Overview
Unit-1 . Strategic management : An Overview Learning Objectives Strategic After completion of the unit, you should be able to: management : An Overview Explain the concept and definition of strategy & Strategic management . Know the features/characteristics of Strategic management . Understand the importance of Strategic management . Explain the different levels of strategy. Describe the benefits of Strategic management Structure Introduction Concept and Definition of Strategy Features/Characteristics Need and Importance of Strategic management Approaches to Strategy Levels of Strategy Benefits and Limitations of Strategic management Let s Sum-up Key Terms Self-Assessment Questions Further Readings Model Questions Introduction Strategic management is a relatively new discipline focused in the field of management , and provides overall direction to an organization for attaining its objectives and achieving success.
Strategic Management: An Overview Learning Objectives After completion of the unit, you should be able to: Explain the concept and definition of strategy & strategic management. Know the features/characteristics of strategic management. Understand the importance of …
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