Transcription of UNIT FOUR
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UNIT FOUR
68 UNITFOUR2019-202069 MediaTeacher s noteToday, the media and advertising are apervasive presence in the lives of youngpeople, who may or may not have takenthe opportunity to seriously reflect uponthis fact. This Unit offers some ways bywhich we can begin to think about focus is on explaining the stronglinks between media and technology andmedia and big business. It explains howthe media sets the agenda throughinfluencing our perception of issuesworth devoting time and attention to,and issues that are neglected 6 foregrounds the widespreadeffects of the media, and attempts toconnect the issues under discussion to thelearner s own lives.
other parts of the world. Most of the cartoons that you see on television are mostly from Japan or the United States. We can now be sitting in Chennai or Jammu and can see images of a storm that has hit the coast of Florida in the United States. Television has brought the world closer to us. Media and money The different technologies that mass ...
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