UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT …

1 UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE Introduction to MARKETING Definition of MARKETING Evolution of MARKETING MARKETING Concept Role of MARKETING Strategic MARKETING Planning Scope of MARKETING Approaches of MARKETING Difference between selling and MARKETING From Barter to complex MARKETING A Historical perspectives Let us Sum up Check your progress- The Key Introduction to MARKETING MARKETING is an ancient art and has, since the day of Adam and Eve, been practiced in one form or the other. In the modern world, MARKETING is everywhere; most of the task we do and most of the things we handle are linked to MARKETING .

The twofold goal of marketing is to attract new customers by promising superior value and to keep current customers by delivering satisfaction. ... viz., assembling, warehousing, grading, barding, packing, labeling, distribution, selling and servicing ... They were governed by ethical practices and considered it as sin to violate such practices.

Loading..

Tags:

  Practices, Marketing, Warehousing, Promising

Information