United Kingdom: communication, negotiations and …

United kingdom : communication , negotiations and cultural background By Adam Kowol and Edyta Szumie Contents: 1. CULTURAL BACKGROUND UNIVERSALISM INDIVIDUALISM SPECIFICITY ACHIEVEMENT-ORIENTED CULTURE SEQUENTIAL CULTURE 2. VERBAL communication 3. NON-VERBAL communication BIBLIOGRAPHY 1. Cultural background This paper aims to provide essential information for those who need to communicate effectively with the British, whether for personal or business reasons. Both require a deep knowledge of typical communication and negotiation styles, which have their roots in the cultural background. A good understanding of the wider cultural context helps explain behaviours that might otherwise seem peculiar. This in turn allows you to predict them and adapt your own style in order to avoid unnecessary confusion and find a common ground for agreement.

gestures are performed. Overdoing a gesture can sometimes come across as aggressive behaviour. Second, with regard to eye contact, Britons show a tendency to keep it relatively short, as it can provoke misunderstandings between people. Direct eye contact may be misinterpreted as

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