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United Kingdom: communication, negotiations and cultural ...

United Kingdom: communication, negotiations and cultural background By Adam Kowol and Edyta Szumie Contents: 1. cultural BACKGROUND UNIVERSALISM INDIVIDUALISM SPECIFICITY ACHIEVEMENT-ORIENTED CULTURE SEQUENTIAL CULTURE 2. VERBAL COMMUNICATION 3. NON-VERBAL COMMUNICATION BIBLIOGRAPHY 1. cultural background This paper aims to provide essential information for those who need to communicate effectively with the British, whether for personal or business reasons. Both require a deep knowledge of typical communication and negotiation styles, which have their roots in the cultural background.

Overdoing a gesture can sometimes come across as aggressive behaviour. Second, with regard to eye contact, Britons show a tendency to keep it relatively short, as it can provoke misunderstandings between people. Direct eye contact may be misinterpreted as hostility and aggressiveness. If you are talking to a group, then make eye contact with all

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