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University of International Business and Economics ...

1 / 7 University of International Business and Economics International Summer school MKT 205 social media Marketing Instructor: Haithem Zourrig Email: Credit: 2 units Course Description The course is designed to provide a broad understanding of social media marketing. The course exposes students to the implications of social media as well as opportunities and challenges for marketers, businesses and organizations. Special emphasis will be given to a large array of social media applications and tools used in the marketing of product, services, and corporate image. Topics include (but not limited to) social communities ( social networking websites, message boards, forums, wikis), social publishing ( blogs, media sharing websites: video, photo, audio, etc.)

International Summer School MKT 205 Social Media Marketing Instructor: Haithem Zourrig Email: haithem.zourrig@uregina.ca Credit: 2 units Course Description The course is designed to provide a broad understanding of social media marketing. The course exposes students to the implications of social media as well as opportunities and challenges for

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