Transcription of Up and Out of Poverty: The Social Marketing …
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Up and Out of Poverty: The Social Marketing …
Praise for Up and Out of poverty Philip Kotler, pioneer in Social Marketing , and Nancy Lee bring their inci- sive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of Social Marketing and multi-stakeholder management. In this book, the poor around the world have found new and powerful allies. A must read for those who work to alleviate poverty and restore human dignity.. CK Prahalad, Paul and Ruth McCracken Distinguished University Pro- fessor, Ross School of Business, The University of Michigan, Ann Arbor;. and author of The Fortune at the Bottom of the Pyramid, 5th Anniversary Edition Up and Out of poverty will prove very helpful to antipoverty planners and workers to help the poor deal better with their problems of daily living. Philip Kotler and Nancy Lee illustrate vivid cases of how the poor can be helped by Social Marketing solutions.
Praise for Up and Out of Poverty “Philip Kotler, pioneer in social marketing, and Nancy Lee bring their inci-sive thinking and pragmatic approach to …
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