Transcription of USPS Product Development Marketing Mail
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USPS Product Development Marketing Mail
USPS Product DevelopmentMarketing Mail1 Agenda2 TopicLeadPulse of the Industry SummaryIndustry, USPSM arketing mail updatesGary ReblinInformed Address UpdateGary ReblinInformed Delivery UpdateMarc McCreryProduct Management UpdateTom Foti Open DiscussionIndustry, USPSP ulse of the Industry3 Marketing mail Volume4 Notes:1/ Sources include RPW Quarterly Reports; Excludes Parcels and International mail volumes2/ Annual volume figure for FY18Q4 includes YTD data (October August 2018) Volume (in Billions)Volume % Variance from SPLY85 B79 B81 B80 B80 B81 B78 B71 B--------------------------------------- -------------------------------Annual Volume Figures in Billions ---------------------------------------- ------------------------------USPS Informed AddressOffers in Your Area PrototypeOctober 2018@Informed AddressInformed Address obscures an individual s delivery point with a unique code, enabling consumers to securely share their mail preferences, mailers to improve prospecting outcomes, and USPS to make mail more valuableCustomer Targeting ApplicationConsumers share mail preferencesMailers reach the right people Consumers get more relevant mailCustomer TargetingMailers improve Marketing ROI and send more mailUSPS protects consumer delivery pointsInformed Address TechnologyPostal Customer01 AXTRYork PA 17401 Future State Current State Jane Doe782 Main StYork, PA 17401 Offers in Your Area Offers in Your Area, a use case for Customer Targeting, enables
Marketing Mail updates Gary Reblin Informed Address Update Gary Reblin Informed Delivery Update Marc McCrery Product Management Update Tom Foti ... send more mail USPS protects consumer delivery points Informed Address Technology Postal Customer 01 AXTR York PA 17401 Current State Future State Jane Doe 782 Main St
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