Transcription of VALUATION REPORT - Mueller Prost
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VALUATION REPORT - Mueller Prost
Business buyers and sellers often enter negotiations with a price in mind based on a multiple of some measure of historical revenues or profits. Although these multiples appear to be simple, they reflect complex financial, operational, marketing and legal conditions internal to the business. They also reflect economic, industry and capital market conditions external to the buyers and sellers have different impressions regarding these conditions, their multiples are usually different. The more the parties know about what goes into their multiple and the range of multiples that may apply to a company the better positioned they are for negotiation.
What’s the secret to creating and maintaining value in a company? A unique product or service helps … think Facebook. A reputation for innovation can set
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