Transcription of Value Creation - The New Core Competency - CallSource
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Re you sure that you reproviding Value to your cus-tomers? Even if your answeris an emphatic yes, you mightwant to take a closer to my experience,50-plus percent of all compa-nies feel that they aren t get-ting true Value from their sup-pliers. That number almostcertainly includes some ofyour customers. The dangeris you may be assuming thatthe fault lies with them -maybe it s an implementationissue or maybe they re frus-tratingly blind to the valuethat you can see in flashingneon. It doesn t matter. Value truly is in the eye of thebeholder. If your customercan t perceive the Value youprovide, it doesn t That s the Value gapwe explore in my book, andit s one of the biggest road-blocks to sustained growthand maximized Value gap can often betraced back to cross-function-al dysfunction, a term
Value Creation: The New Core Competency for Growth-Minded Companies By Jeff Thull, CEO and President, Prime Resource Group ... Mastering the Complex Sale – How to Compete and Win When the Stakes are High and newly released, The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale. 3655 Plymouth Blvd Suite 110 ...
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