Transcription of Values, Attitudes, and Behaviors
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Values, Attitudes, and Behaviors
ObjectivesValuesPersonal ValuesFamily ValuesReality CheckValues Across the LifespanValue Congruence AcrossGenerationsAttitudesBehaviorsValue s, attitudes , and Behaviors inthe Decision-Making FrameworkIn the NewsValues and Behaviors in FamilyPurchasing DecisionsBrand PreferenceQuality PreferencePrice PreferenceDesign PreferenceThe Marketing Profession s Interestin Family ValuesImpact of Culture on Values, attitudes , and BehaviorsWorldviewConsistency Over Time and SituationObjectives Understand the concepts of values, attitudes , andbehaviors and how theyimpact family decision-making. Become familiar with thefactors that impactdevelopment, maintenance,and changing of personal andfamily value sets over time. Become aware of howexternal forces impact valueexpression in theidentification of needs andalternatives and in thedecision-making process. Be able to applyunderstanding of Values, attitudes , and Behaviors tothe critical analysis of familydecisions and Behaviors in , Attitudes, and BehaviorsUnderstanding Family 8/6/2007 8:15 PM Page 99 Not everything that can be counted counts, and not everythingthat counts can be counted.
A bride needs a wedding dress, right? Well, actually, legal mar-riage ceremonies do not mandate participants’ dress. If a traditional wed-ding dress is perceived as a real need, it is processed as such. From that point, values and resources are weighed to determine what type of dress is
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