Transcription of Values, Attitudes, and Behaviors
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Values, Attitudes, and Behaviors
ObjectivesValuesPersonal ValuesFamily ValuesReality CheckValues Across the LifespanValue Congruence AcrossGenerationsAttitudesBehaviorsValue s, attitudes , and Behaviors inthe Decision-Making FrameworkIn the NewsValues and Behaviors in FamilyPurchasing DecisionsBrand PreferenceQuality PreferencePrice PreferenceDesign PreferenceThe Marketing Profession s Interestin Family ValuesImpact of Culture on Values, attitudes , and BehaviorsWorldviewConsistency Over Time and SituationObjectives Understand the concepts of values, attitudes , andbehaviors and how theyimpact family decision-making. Become familiar with thefactors that impactdevelopment, maintenance,and changing of personal andfamily value sets over time. Become aware of howexternal forces impact valueexpression in theidentification of needs andalternatives and in thedecision-making process. Be able to applyunderstanding of Values, attitudes , and Behaviors tothe critical analysis of familydecisions and Behaviors in , Attitudes, and BehaviorsUnderstanding Family 8/6/2007 8:15 PM Page 99 Not everything that can be counted counts, and not everythingthat counts can be counted.
Attitudes, and Behaviors Worldview Consistency Over Time and Situation Objectives • Understand the concepts of values, attitudes, and behaviors and how they impact family decision-making. • Become familiar with the factors that impact development, maintenance, and changing of personal and family value sets over time. • Become aware of how
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