Transcription of Values, Attitudes, and Behaviors
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Values, Attitudes, and Behaviors
ObjectivesValuesPersonal ValuesFamily ValuesReality CheckValues Across the LifespanValue Congruence AcrossGenerationsAttitudesBehaviorsValue s, attitudes , and Behaviors inthe Decision-Making FrameworkIn the NewsValues and Behaviors in FamilyPurchasing DecisionsBrand PreferenceQuality PreferencePrice PreferenceDesign PreferenceThe Marketing Profession s Interestin Family ValuesImpact of Culture on Values, attitudes , and BehaviorsWorldviewConsistency Over Time and SituationObjectives Understand the concepts of values, attitudes , andbehaviors and how theyimpact family decision-making. Become familiar with thefactors that impactdevelopment, maintenance,and changing of personal andfamily value sets over time. Become aware of howexternal forces impact valueexpression in theidentification of needs andalternatives and in thedecision-making process. Be able to applyunderstanding of Values, attitudes , and Behaviors tothe critical analysis of familydecisions and Behaviors in , Attitudes, and BehaviorsUnderstanding Family 8/6/2007 8:15 PM Page 99 Not everything that can be counted counts, and not everythingthat counts can be counted.
A search for universal values has been troublesome to theorists. Human rights are discussed and presented as universal values, yet some of these rights are not embraced by all groups. The practice of female genital muti-lation, or female circumcision, …
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