Transcription of Values, Attitudes, and Behaviors
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Values, Attitudes, and Behaviors
ObjectivesValuesPersonal ValuesFamily ValuesReality CheckValues Across the LifespanValue Congruence AcrossGenerationsAttitudesBehaviorsValue s, attitudes , and Behaviors inthe Decision-Making FrameworkIn the NewsValues and Behaviors in FamilyPurchasing DecisionsBrand PreferenceQuality PreferencePrice PreferenceDesign PreferenceThe Marketing Profession s Interestin Family ValuesImpact of Culture on Values, attitudes , and BehaviorsWorldviewConsistency Over Time and SituationObjectives Understand the concepts of values, attitudes , andbehaviors and how theyimpact family decision-making. Become familiar with thefactors that impactdevelopment, maintenance,and changing of personal andfamily value sets over time. Become aware of howexternal forces impact valueexpression in theidentification of needs andalternatives and in thedecision-making process.
Values, when framed within a religious or spiritual framework, are often referred to as morals. Using morals in decision-making is placing value judgments on a continuum of right and wrong. Kohlberg (1984) proposes that humans develop a set of morals as they mature, both
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