Transcription of Video Ad Serving Template (VAST) - IAB Tech Lab
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Video Ad Serving Template (VAST) - IAB Tech Lab
Video Ad Serving Template (VAST). VERSION Released June 2019. Updated October 2019 - Corrections & Clarifications (Ref Section 8). Please email with feedback or questions. This document is available online at Drafted by the Digital Video Technical Standards Working Group. The working group consists of members from the following companies: 33 Across Flashtalking Sabio Mobile A+E Networks Flipboard Simulmedia ABC TV Network Forensiq Sizmek Activision Blizzard Media FreeWheel Smaato Ad-iD Fyber Smart AdServer Adform GMO AD Marketing Inc. Sony Pictures Television AdGear Google Spectrum Reach Adobe Groundtruth SpotX. Adstream GroupM StackAdapt Adswizz GumGum Starcom Worldwide AdTheorent Hearst AdValue Ltd. HIRO-Media Survata ADVR Hulu Taboola Amobee IAB Europe Tapjoy Anyclip IAB Russia Teads Anzu Virtual Reality IAB Tech Lab Telaria Aotter IAB Ukraine TenMax AppNexus InMobi Terragon Group Axel Springer SE Innovid The Media Trust Company BARC India Integral Ad Science The New York Times Bloomberg Intowow Company Blue 449 Invisibly The Trade Desk Bonzai Jivox Ti
Definition (SIMID) - which is a replacement for VPAID focused on interactivity. Server-Side Ad Insertion Support: While client-side ad execution and tracking has been the recommended way to track ad impressions and other metrics, digital in-stream video and audio ads are often served to devices (clients) that cannot execute
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