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VIEWS FROM INSIDE AND OUTSIDE: INTEGRATING EMIC …

^ Academy ol Maaagem nt Review1999, Vol. 24. No. FROM INSIDE AND OUTSIDE: INTEGRATING emic and etic INSIGHTSABOUT CULTURE AND lUSTICE JUDGMENTMICHAEL W. MORRISS tanford UniversityKWOK LEUNGC hinese University of Hong KongDANIEL AMESU niversity of California at BerkeleyBRIAN LICKELU niversity of California at Santa BarbaraWe analyze forms ol synergy between emic and etic approaches to research on cultureand cognition. Drawing on the justice judgment literature, we describe dynamicsthrough which the two approaches stimulate each other's progress.

though, of course, the emic/etic contrast is, in practice, a continuum, this dichotomy has played a central role in the metatheory debates in many social science disciplines (see Head-land, Pike, & Harris, 1990).' ' Some scholars have used the terms emic and etic in ways that depart irom Pike's definitions (see Headland et al.. 1990).

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