Transcription of Visual Literacy. How to Understand Texts Without …
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Visual Literacy. How to Understand Texts Without …
IMAGE | Ausgabe 22 | 07/2015 87 [Inhaltsverzeichnis] Sascha Demarmels/Ursula Stalder/ Sonja Kolberg Visual literacy . How to Understand Texts Without reading them Abstract Storytelling as a means to raise the motivation of recipients to process infor-mation and to support the comprehension of marketing Texts written for products that are in need of an explanation. Recent studies on marketing for sustainable energy products have shown that comprehensibility for complex goods often fails because of the low motivation of the recipients to read and process information. We therefore ask how Texts have to be shaped in order to reach consumers. Today Texts are no longer considered to consist only of verbal material but of different codes they are multimodal.
Visual Literacy. How to Understand Texts Without Reading Them Abstract Storytelling as a means to raise the motivation of recipients to process infor-mation and to support the comprehension of marketing texts written for products that are in need of an explanation. ... chapter 3). 2. Communicative Factors 2.1. Linguistic Implementation
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