Transcription of Wal-Mart: Staying on Top of the Fortune 500 - ITAM
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Wal-Mart: Staying on Top of the Fortune 500 - ITAM
Wal-Mart: Staying on Top of the Fortune 500. A Case Study on Wal-Mart Stores Inc. This case study was produced for the Corporate Strategy and Public Affairs Lecture, The Graduate School of Political Management, George Washington University. April 2002, Washington DC. Contributors to this Report: Patrick Hayden, Seung Lee, Kate McMahon, Mike Pereira The case study is an examination of how Wal-Mart's Corporate Strategy affects its Public Affairs and Government Relations Strategy Executive Summary Wal-Mart Stores Inc. is the largest retail company in the United States and has been ranked number one on the Fortune 500 Index by Fortune Magazine. Wal-Mart has four parts to their corporate strategy. 1. Dominance in the Retail Market 2. Expansion in the and International Markets 3. Creation of Positive Brand and Company Recognition 4. Branch Out into New Sectors of Retail Wal-Mart's public affairs strategy must work to make implementation of these policy goals happen.
First Super center opened in Washington, Mo. 16 Wal-Mart distribution centers in operation. 1989 Wal-Mart is now in 26 states with the addition of Michigan, West Virginia and Wyoming. 1990s 1990 Wal-Mart becomes nation’s No. 1 retailer. McLane Company of Temple, Texas acquired Wal-Mart enters California, Nevada, North Dakota, Pennsylvania, South
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