Transcription of Web Writing Style Guide - oregon.gov
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oregon DEPT OF TRANSPORTATION 10/2/2016 Web Writing Style Guide Helpful guidance for Writing useful and usable content for our audiences. 1 Table of Contents Introduction .. 3 Vision .. 3 Goal .. 3 Core Strategies .. 3 How to Use This Guide .. 3 Important Notes .. 3 Tips .. 3 Writing for the web is Different .. 3 Select the Right Content for the Right Audience .. 4 Voice and Tone .. 4 Keep it Simple .. 4 Write Visually .. 5 Links are your Friends.
Style Guide. Select the Right Content for the Right Audience Think about your audience before writing or posting one word. Before you write: • Know your audience and your purpose. • Write for your specific audience, not for everyone. • Use the ODOT personas list to help your write for your audience. Personas are brief character sketches ...
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