WEEK FOUR LESSON Recruitment and Selection

1 | BA 203 H R M W E E K T H R E E ( 3 ) L E C T U R E N O T E S week four LESSON Recruitment and Selection Employer Branding The processes of Recruitment and e- Recruitment Selection Methods: reliability and validity Designing Selection processes, including the role of e- Selection methods 2 | BA 203 H R M W E E K T H R E E ( 3 ) L E C T U R E N O T E S Employer Branding The term "employer brand" was first publicly introduced to a management audience in 1990, and defined by Simon Barrow, chairman of People in Business, and Tim Ambler, Senior Fellow of London Business School, in the Journal of Brand Management in December 1996. This academic paper was the first published attempt to "test the application of brand management techniques to human resource management".

3 | BA 203 H R M W E E K T H R E E ( 3 ) L E C T U R E N O T E S Employer Brand Proposition Just as a customer brand proposition is used to define a product or service offer, an employee value proposition is used to …

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