What Effect Does Wine Closure Type Have on Perceptions of ...

AAWE 2014 What Effect Does wine Closure Type Have on Perceptions of wine s appearance , bouquet , Taste, and overall quality ? an empirical investigation Amy Holbrook, Research Assistant, Washington State University Dennis Reynolds, wine Business Management Director and Ivar Haglund Endowed Professor, Washington State University ABSTRACT During the last several decades, wineries have experimented with a variety of alternate wine -bottle closures with the intent of better protecting the wine and, in some cases, to save money and better protect the environment. Earlier studies included examination of sulfur dioxide and ascorbic acid concentration and spectral measures ( , Skourourmounis et al., 2008) while others have looked at the benefits of different closures relative to distribution channels ( , Wilson & Lockshin, 2010). The purpose of our study is to examine consumer perception of wine appearance , bouquet , taste and overall quality based solely on Closure type.

AAWE 2014 What Effect Does Wine Closure Type Have on Perceptions of Wine’s Appearance, Bouquet, Taste, and Overall Quality? An Empirical Investigation

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  States, Quality, Investigation, Overall, Empirical, Wine, Appearance, An empirical investigation, Bouquet, And overall quality

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