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What Home Buyers Really Want - National Association of ...

what home Buyers Really want March 2021 Special study for Housing Economics Rose Quint Economics and Housing Policy National Association of home Builders One of the essential ingredients to being a successful home builder is a clear understanding of what Buyers Really want in a new home , how those preferences change over time, and how they may vary based on demographic factors such as age, race/ethnicity, geography, income, or price point. The recently released what home Buyers Really want , 2021 Edition continues NAHB s long commitment to our members to provide the most recent and accurate research on what home Buyers want in their homes and community. This latest study was prepared in the midst of the SARS-CoV-2 (COVID-19) pandemic. Few events over the last century have had as profound an impact on our economy and society as this health crisis, when homes became the first line of defense for many Americans, as they sheltered in place in an effort to avoid contagion.

gym, or school. In response, the study introduced questions aimed specifically at measuring the impact of the crisis on home buyer preferences. What Home Buyers Really Want, 2021 Edition is based on a comprehensive, nationwide survey of 3,247 recent and prospective home buyers conducted in the summer of 2020. Respondents were

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