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What Is Qualitative Research?

1 what Is Qualitative Research? CHAPTER OBJECTIVESBy the end of this chapter, you will be able to: vunderstand what is meant by Qualitative research vlink your research topic to an appropriate methodology vrecognise the advantages and disadvantages of both Qualitative and quan-titative methods vunderstand the diverse approaches underlying contemporary Qualitative IN SEARCH OF A WORKING DEFINITIONTo call yourself a Qualitative researcher settles surprisingly little. First, as we shall see at the end of this chapter, Qualitative research covers a wide range of different , even conflicting, activities.

v understand the diverse approaches underlying contemporary qualitative research. ... HIV-test counselling (Silverman, 1997), discussed in Chapter 11, was based on a relevant earlier study. After more than a century of qualitative research, we ... often make loaded assumptions about different research methods.

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