Transcription of What Is Qualitative Research? - SAGE Publications Ltd
{{id}} {{{paragraph}}}
Example: marketing
What Is Qualitative Research? - SAGE Publications Ltd
1 what Is Qualitative Research? CHAPTER OBJECTIVESBy the end of this chapter, you will be able to: vunderstand what is meant by Qualitative research vlink your research topic to an appropriate methodology vrecognise the advantages and disadvantages of both Qualitative and quan-titative methods vunderstand the diverse approaches underlying contemporary Qualitative IN SEARCH OF A WORKING DEFINITIONTo call yourself a Qualitative researcher settles surprisingly little. First, as we shall see at the end of this chapter, Qualitative research covers a wide range of different, even conflicting, activities. Second, if the description is being used merely as some sort of negative epithet (saying what we are not, non-quantitative), then I am not clear how useful it is.
v link your research topic to an appropriate methodology v recognise the advantages and disadvantages of both qualitative and quan-titative methods v understand the diverse approaches underlying contemporary qualitative research. 1.1 IN SEARCH OF A WORKING DEFINITION To call yourself a ‘qualitative’ researcher settles surprisingly little.
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: