Transcription of WHITEPAPER - Mandrake
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WHITEPAPER - Mandrake
WHITEPAPER . Corporate Social Responsibility and Employee Engagement: Making the Connection Written by Rob Gross Commissioned by Bill Holland President, CR Strategies President, Mandrake TABLE OF CONTENTS Introduction Introduction 1. This WHITEPAPER explores the connection between corporate social Key Findings 2 responsibility (CSR) and employee engagement. Key findings from research - Survey findings 2 and surveys that support a business case for organizations to consider - Academic findings implementing a CSR program are presented. 2. Employee Engagement 3 Any effective strategy to attract and retain employees must be based on an - Employee Attraction, Retention and Engagement understanding of engagement. The paper therefore examines the meaning 3. of employee engagement and its correlation to attraction and retention.
Research conducted to create measurement tools for engagement has developed a three dimensional concept of engagement, including the following aspects:
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