Transcription of Who feeds Paris?
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Who feeds Paris?
CHAPTER 1 The Power of Markets: Who feeds paris ? In 1989, as the Berlin Wall was toppling, Douglas Ivester, head of Coca-Cola Europe (and later CEO), made a snap decision. He sent his sales force to Berlin and told them to start passing out Coke. Free. In some cases, the Coca-Cola representatives were literally passing bottles of soda through holes in the Wall. He recalls walking around Alexanderplatz in East Berlin at the time of the upheaval, try-ing to gauge whether there was any recognition of the Coke brand. "Everywhere we went, we asked people what they were drinking, and whether they liked Coca-Cola. But we didn't even have to say the name!
Who feeds Paris? In 1989, as the Berli Waln l wa s toppling Dougla, Ivesters hea, od f Coca-Cola Europ (ane d later CEO) , mad e a snap decision H.e sent his sale forcs teo Berli ann d tol thed m to star passint oug t Coke . Free. In som casese th, Coca-Cole representativea wers literalle y
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