Transcription of Why Customer Retention? - SCIBIS
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Why Customer Retention? - SCIBIS
Beatrix Gruber Why Customer retention ? 1 Every successful company works with Customer retention . Why Customer retention ? Do I really need it? Many companies are faced with the question Why Customer retention ? In the present time the term Customer retention (CR) is on everybody s mouth. Whereas a few years ago the focus laid on the acquisition of new customers, currently maintaining existing customers has become more and more important. Customer retention per se is not a new thing in the business world. Successful companies are constantly working in the field of Customer retention , because without Customer retention it isn t and wasn t possible to be successful in the long term. Only the systematically implementation of Customer retention activities guarantees the maximum benefit.
Beatrix Gruber Why Customer Retention? 2 ”If we don’t take care of our customers, someone else will.” Unknown What is CR? Customer retention is a term which is very
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