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Why Customer Retention? - SCIBIS

Beatrix Gruber Why Customer retention ? 1 Every successful company works with Customer retention . Why Customer retention ? Do I really need it? Many companies are faced with the question Why Customer retention ? In the present time the term Customer retention (CR) is on everybody s mouth. Whereas a few years ago the focus laid on the acquisition of new customers, currently maintaining existing customers has become more and more important. Customer retention per se is not a new thing in the business world. successful companies are constantly working in the field of Customer retention , because without Customer retention it isn t and wasn t possible to be successful in the long term.

Beatrix Gruber Why Customer Retention? 1 Every successful company works with customer retention. Why Customer Retention? Do I really need it?

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