Transcription of Why Customer Retention? - SCIBIS
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Why Customer Retention? - SCIBIS
Beatrix Gruber Why Customer retention ? 1 Every successful company works with Customer retention . Why Customer retention ? Do I really need it? Many companies are faced with the question Why Customer retention ? In the present time the term Customer retention (CR) is on everybody s mouth. Whereas a few years ago the focus laid on the acquisition of new customers, currently maintaining existing customers has become more and more important. Customer retention per se is not a new thing in the business world. Successful companies are constantly working in the field of Customer retention , because without Customer retention it isn t and wasn t possible to be successful in the long term. Only the systematically implementation of Customer retention activities guarantees the maximum benefit. Various different features make it easy to convert customers into long term loyal customers.
Beatrix Gruber Why Customer Retention? 2 ”If we don’t take care of our customers, someone else will.” Unknown What is CR? Customer retention is a term which is very
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