About why print magazine advertising worksFound 8 free book(s)
Yet there is a paradox: Though magazine publishers have to fight harder for advertiser dollars, magazine media, particularly in the print format, consistently perform well in
About the Author Joel Spitzer has been a leading authority in the development and implementation of smoking cessation and prevention programs for over 30 years.
CONTENTS Preface ix PART ONE WHY THE ULTIMATE QUESTION WORKS 1 Bad Profits, Good Profits, and the Ultimate Question 3 2 The Measure of Success 23
Gender, Women, and the Tobacco Epidemic: 6. The Marketing of Tobacco to Women: Global Perspectives 106 Vºogue, Vanity Fair, and Harper’s Bazaar.6 The new era of targeted marketing of tobacco to women was under way.
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TIMBER FLOORS A PUBLICATION FROM THE AUSTRALIAN TIMBER FLOORING ASSOCIATION ISSUE 14 SPRING 2010 Timber flooring in outdoor applications A sticky situation:
British Journal of Marketing Studies Vol.2, No.5,pp. 17-34. September 2014 Published by European Centre for Research Training and Development UK (www.eajournals.org)
Let’s Write a Newspaper Story! An exciting, real-life writing course for elementary and middle school students. Course Preview Let’s Write a Newspaper Story!