Cognitive dissonance theory
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An Introduction to Cognitive Dissonance Theory and an ...
www.apa.orgAn Introduction to Cognitive Dissonance Theory 5 the reason it has been so generative is that the theory was stated in very gen-eral, highly abstract terms. As a consequence, it can be applied to a wide variety of psychological topics involving the …
Social Psychology Glossary
www.socialpsychology.orgCognitive Dissonance—Discomfort or tension that arises from holding two or more psychologically incompatible thoughts at the same time. Leon Festinger's theory of cognitive dissonance proposes that people are motivated to avoid or minimize cognitive dissonance whenever possible.
The Impact on Consumer Buying Behaviour: Cognitive …
www.ripublication.comThe theory of cognitive dissonance (Festinger 1957) states that inconsistency between beliefs or behaviors creates an aversive motivational state akin to hunger or thirst. This tension is typically reduced by changing one of the dissonant elements, or adding new ones, until mental consonance is achieved. ...
THEORIES OF CONSUMER’S SATISFACTION AND THE ...
www.utgjiu.roThe theory of dissonance states that the consumer makes a sort of cognitive comparison between the expectations regarding the product and the product’s perceived performance. If there is a discrepancy between expectations and the product’s perceived performance, the dissonance will not fail to appear. This point of view on post-usage ...