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3 www.ssijmar.in services.” Consumers buying behaviour is a complex phenomenon with a number of factors that affect their behaviour when they involve themselves with buying process.
52 Introduction Buying Behaviour is the decision processes and acts of people involved in buying and using products. Need to understand the concept is
Role of packaging cues on consumer buying behaviour 62 special reference to healthy food products. It was perceived that in terms of a healthy food products, the
Factors Affecting Buying Behavior of Consumers in Unauthorized Colonies 787 4. Findings In order to understand the effect of factors on the buying behavior, twenty one such
Title: Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland. Publication year: 2012 Authors: Lukkarinen, Suvi and Wei , Xing Supervisor: Anita Radon Abstract The study on luxury consumers is always connected to their drives behind
UNIT - I CONSUMER BEHAVIOUR AND MARKETING ACTION LEARNING OBJECTIVES After studying this chapter, you will be able to understand: The terms ‗consumer‘ , …
An investigation of consumer behaviour in mobile phone markets in Finland Submission to 32 nd EMAC conference, Track: New Technologies and E-Marketing Jukka Pakola, M.Sc., Assistant in Economics, firstname.lastname@example.org
International Journal of Scientific and Research Publications, Volume 4, Issue 11, November 2014 1 ISSN 2250-3153 www.ijsrp.org Factors affecting the consumer’s attitudes on online
International Journal of Scientific and Research Publications, Volume 4, Issue 2, February 2014 2 ISSN 2250-3153 www.ijsrp.org For most of the people, purchasing a car is the second most important and expensive decision, next to purchase of a house; for the
MARKETING mix MM – 102 Marketing Mix | 2 Marketing involves a number of activities. To begin with, an organization may decide on its target group of customers to be served.
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