India Breakthrough Innovation Report 2015

Marketing Strategy Of Coca Cola - IOSR Journals

A major breakthrough took place in 2015 when Coca Cola developed its first global marketing campaign. The primary objective was to establish the „one-brand‟ strategy to bring all its sub products under one brand name „Coca-Cola‟. The slogan „Taste the Feeling‟ launched in early 2016 emphasizes the refreshment,

  2015, Breakthrough