Example: marketing
Kantianism
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Failure of Ethical Compliance: The Case of Volkswagen
ijsmsjournal.orgTherefore, Kantianism is a useful theory to understand business ethics and universal policies (Marques, 2015). Conversely, Utilitarianism is a more contemporary, relative approach proposing that an ‗action is ethical if it produces the greatest wellbeing for the greatest number‘ (Weiss, 2009, p. 104). Bentham and Mill, the founders