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Million Lives Campaign
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ADDRESSING THE PRESCRIPTION OPIOID CRISIS
www.cdc.govThe pilot Rx Awareness campaign delivered search and display ads, testimonial videos, and a bumper video that gained 141 million impressions, 5 .47 million interactions, and 360,294 click-throughs to the cdc.gov/drugoverdose website . The breakdown of these results is included in Table 1 . Table 1 . Digital Metrics Summary Campaign Impressions
TACKLING DRUG-RESISTANT INFECTIONS GLOBALLY
amr-review.orgevery year would become an extremely disturbing 10 million every year, more people than currently die from cancer. Indeed, even at the current rates, it is fair to assume that over one million people will have died from AMR since I started this Review in the summer of 2014. This is truly shocking. As well