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15.834 Marketing Strategy - MIT OpenCourseWare

15.834 Marketing Strategy - MIT OpenCourseWare

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Marks and Spencer 15.834 Marketing Strategy. Today’s Overview • Industry, firm, corporate effects • Generic strategies • Disaggregating value creation • Resources and inimitability 15.834 Marketing Strategy. Firms perform very differently. The variance decomposes roughly like this

  Marketing, Strategy, Marks, Mit opencourseware, Opencourseware, Spencer, Marketing strategy, Marks and spencer

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