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Are You Creating or Capturing Value? A dynamic framework ...

Are You Creating or Capturing Value? A dynamic framework ...

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innovation)” or by focusing on superior customer value (aiming for high price, requiring continuous value innovation)6. Simply put: unless you intend and manage to become the Wal-Mart or the Ryanair of your industry offering the lowest – and ever lower – …

  Your, Customer, Value, Customer value

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