Example: tourism industry
CHAPTER 6: DATA ANALYSIS AND INTERPRETATION 6.1. …
represent the application of deductive and inductive logic to the research. Verma and Mallick (1999:29) and Morrison (2012:22,24) on the other hand, state that the interpretive approach (cf. par. 5.2.1.3, p. 307), which involves deduction from the data obtained, relies more on what it feels
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