Example: tourism industry
CHAPTER 8: INTERNAL and EXTERNAL VALIDITY

CHAPTER 8: INTERNAL and EXTERNAL VALIDITY

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internal validity) we are making the experiment more and more artificial and thereby it’s generalizability (external validity) suffers. An exception would be in reference to specific control techniques e.g. the balance technique would allow for more generalizability than would the eliminate or hold constant techniques

  Internal, External, Validity, External validity, Internal validity, Internal and external validity

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