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CONSUMER BEHAVIOR (05 MBA STUDY MATERIAL

CONSUMER BEHAVIOR (05 MBA STUDY MATERIAL

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businesses, government agencies (local, state, and national), and institutions (e.g. Schools, hospitals, and prisons), all of which must buy products, equipments and services in order to run their organization. Why the field of CB developed: In order to succeed in any business, and especially in today’s dynamic & rapidly evolving market

  Study, Institutions

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