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DATA DRIVEN AND CUSTOMER CENTRIC - Forbes

DATA DRIVEN AND CUSTOMER CENTRIC - Forbes

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gain better insights into when our guests are visit-ing and which products they are purchasing,” says Scott Hudler, vice president of global consumer en-gagement at Dunkin’ Brands. “We have built a system where we can deliver targeted one-to-one offers to our DD Perks loyalty program members in an effort to

  Into, Insights, Insights into

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