Event Management: Principles and Methods
Accessorize Your Trade Fair Exhibit Unit 4 Pages 47-68 UNIT 5. Trade Show Promotion,Trade Show Promotion, Generating PR for Your Trade Show Visit, Pre-Trade Show Promotion, At-Show Promotions,Eight Rules for Giveaways, Setup and Dismantle Help, Service after the Show, Hurdles of Trade fare, Gauging Cost effectiveness, Unit 5 Pages 68-88
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