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Example Term Paper Format - Simon Fraser University

Example Term Paper Format - Simon Fraser University

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rely on them, franchise contracts as a form of governance structure may be the most e¢ cient for enhancing and protecting the value of the brand name. 1Williamson, O. E., "Transaction Cost Economics: the Governance of Contractual Arrange-ments", The Journal of Law and Economics, 22, Oct. (1979) 223-261 2Cheung, S.N.S. "The Contractual Nature ...

  Governance, Cost, Transactions, Structure, Transaction costs, Governance structure

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