Factors Influencing Consumer Buying Behaviour: A Case …
investigation by the researchers in every nook and corner of the world. In India, many studies have been undertaken by various researchers on varied products in fits and starts. Focus of this paper is to analyze the consumer buying behaviour of the selected durable goods in Nagaland, to examine the factors inducing the buying behaviour of the
Factors, Influencing, Investigation, Consumer, Behaviours, Buying, Factors influencing consumer buying behaviour
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