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HBS WORKING KNOWLEDGE RESEARCH COLLECTION …

HBS WORKING KNOWLEDGE RESEARCH COLLECTION …

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At Toscanini’s, an ice cream shop in Cambridge, Massachusetts, one of the most popular flavors is burnt caramel— created decades ago when the chief ice cream maker got distracted and, yes, accidentally burned the caramel. Rather than toss out the batch, he put it on the menu board that day, and it has stayed there ever since.

  Cream, Makers, Ice cream, Ice cream maker

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