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Hyperreality: JEAN BAUDRILLARD

Hyperreality: JEAN BAUDRILLARD

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French sociologist Jean Baudrillard in Simulacra and Simulation. Baudrillard defined "hyperreality" as "the generation by models of a real without origin or reality";[4] hyperreality is a representation, a sign, without an original referent. According to Baudrillard, the commodities in this theoretical state do not have usevalue as defined by -

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