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Industry Report Amazon.com Recommendations - UMD

Industry Report Amazon.com Recommendations - UMD

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filtering, scales to massive data sets and produces high-quality recommendations in real time. How It Works Rather than matching the user to similar cus-tomers, item-to-item collaborative filtering match-es each of the user’s purchased and rated items to similar items, then combines those similar items into a recommendation list. 9

  Data, Filtering

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