Example: tourism industry
ITC Limited
2 Profile One of India’smost Admired and Valuable companies - Market Capitalisation: ~Rs. 3.5 lakh crores A US$ 10 billion enterprise by Gross Sales Value^ - ~59% of Net Revenue from non-Cigarette segments Leading Fast Moving Consumer Goods (FMCG) marketer in India - Established 25 world-class mother brands within a short span of time
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