Notes Contagious: Why Things Catch On by Jonah …

Notes Contagious: Why Things Catch On by Jonah …

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Notes—Contagious: Why Things Catch On by Jonah Berger By Pradeep Anand www.seeta.com STEPPS: Social Currency Triggers Emotion Public Practical Value Stories SOCIAL CURRENCY WE SHARE THINGS THAT MAKE US LOOK GOOD 40% of what people talk about are about personal experiences or personal relationships.

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