Partial Least Squares Structural Equation Modeling (PLS ...
Inner model evaluation Do not use goodness-of-fit (GoF) Index9 Henseler and Sarstedt, 2013 Outer model evaluation (reflective) Report indicator loadings. Do not use Cronbach’s alpha for internal consistency reliability. Bagozzi and Yi, 1988 Outer model evaluation (formative) Report indicator weights. To test the outer model’s
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